工业设计大师Dieter Rams:十条优秀设计准则2018-5-16

在工业设计乃至整个设计领域,没有人不熟悉Dieter Rams(迪特·拉姆斯)在Braun(博朗,又称百灵)的设计风格,Dieter Rams在上世纪八十年代提出的“设计十诫”,更是被众多设计师奉为设计的至高准则,而Dieter Rams的设计,虽然诞生于几十年前,但和“设计十诫”一样,放在今天,也一样闪闪发光,历久弥新。


让我们再次品味Dieter Rams关于“好设计”的精辟提炼,因为它们不仅是设计方法的总结,同时也能观察到Dieter Rams对生活的态度。




优秀的设计应该是创新的

创新的可能性是永远存在且永远无穷尽的。科技的日新月异的发展不断为创新提供了崭新的机会。同时创新设计总是伴随着科技进步而向前发展,永远不会完结。

Good design is innovative

 It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.



优秀的设计让产品更加实用

产品买来是要使用的。至少要满足某些标准,不但是功能,也要体现用户的购买心理和产品的审美上。优秀的设计强调实用性的同时也不能忽略其他方面,不然产品就会大打折扣。

Good Design makes a product useful
A product is bought in order to be used. It must serve a defined purpose in both primary and additional functions. The most important task of design is to optimise the utility of a product.




优秀的设计是美的

产品的美感是实用性不可或缺的一部分,因为每天使用的产品都无时无刻影响着我们的生活。但只有精湛的东西才可能是美的。

Good Design is aesthetic 

The aesthetic quality of a product – and the fascination it inspires – is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons.


优秀的设计使产品更容易被读懂

优秀的设计让产品的结构清晰明了。更强大的是它能让产品自己说话。最好的一切能够不解自明。

Good Design helps a product be understood

 It clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long,tedious perusal of the operating manual.



优秀的设计是谦虚的

产品要像工具一样能够达成某种目的。它们既不是装饰物也不是艺术品。因此它们应该是中庸的,带有约束的,这样会给使用者的个性表现上留有一定的空间。

Good Design is unobtrusive

 Products that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the user’s self-expression.




优秀的设计是诚实的

不要夸张产品本身的的创意,功能的强大和其价值,也不要试图用实现不了的承诺去欺骗消费者。

Good Design is honest 

An honestly-designed product must not claim features it does not have – being more innovative, more efficient, of higher value. It must not influence or manipulate buyers and users.




优秀的设计经得起岁月的考验

它使产品避免成为短暂时尚反而看上去永远都不会过时。和时尚设计不同的是,它会被人们接受并使用很多年甚至是在当今被一次性商品充次的社会。

Good Design is durable

 It is nothing trendy that might be out-of-date tomorrow. This is one of the major differences between well-designed products and trivial objects for a waste-producing society. Waste must no longer be tolerated.




优秀的设计是考虑周到并且不放过每个细节

任何细节都不能敷衍了事或者存在侥幸心理。设计过程中的精准和精确是对消费者的一种尊敬。

Good Design is thorough to the last detail

Thoroughness and accuracy of design are synonymous with the product and its functions, as seen through the eyes of the user.




优秀的设计是需要关怀环境的

设计能够对环境起到极大的贡献。让产品在整个生命周期内减少对资源的浪费,降低对自然的破坏并且不要产生视觉污染。

Good Design is concerned with environment

Design must contribute towards a stable environment and a sensible use of raw materials. This means considering not only actual pollution, but also the visual pollution and destruction of our environment.




优秀的设计是简洁的

简洁,但是要更好-因为它浓缩了产品所必须的具备因素,剔除了不必要的东西。

“大道至简,平淡为归”

Good Design is as little design as possible 
Back to purity, back to simplicity


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